How to Write Meta Descriptions that Drive Conversions and Traffic


What is a meta description?

A meta description is a specific meta tag that functions as a 155- to 160-characer summary, describing the content of a website page. Google and other search engines show this in the results pages when the meta description includes all the keywords being searched.

Unlike page titles, these meta descriptions are not ranking factors. However, they entice people to click through a web page, and are part of on-page SEO.

Understanding a product page meta description

Writing good meta descriptions for product pages is easier than writing for your home pages. Why? This is for the reason that product pages don’t really speak about your business as an entity. They are speaking for something that provides tangible benefits to shoppers.

Meta descriptions are your most effective for salespeople

1. Repeat, repeat and repeat.

In the online world, you don’t really have a lot of time to make a good impression. After figuring out the kind of message you want to convey, ensure that each word and phrase perfectly conveys the message.

2. Your meta description can’t exceed 155 characters.

It’s totally fine to write meta descriptions that cut off hallway through the entire sentence. Not all bloggers and website owners are good writers, so if you think you need an experts’ assistance, feel free to work with an SEO agency in Malaysia that can help you.

3. Focus on your customers.

The meta descriptions for your product pages must focus on how the product can make customers’ lives better.