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What You Need to Know About Email Hosting in 2018

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Since it should come as no surprise now that many people want to have their own websites today, it is now important than ever to have their own email hosting.

Email hosting is part of the services that you typically get when you sign up to a top hosting provider. But, why would anyone want to have their own email service hosted?

Today, I am going to tell you everything that you need to know about email hosting in 2018.


Why You Need to Get Paid Email Hosting

A website can be created for a variety of different reasons. Some would establish their own webpage as a means of gaining an audience. Some would create their own websites so that they can put up their own online stores and make money.

Whatever the reason is for creating your own website, it is important that you have you are using your own email service. What I mean is that if you are intending to build your email list, you need to be using an email service that uses your own domain name.

Now, you might be thinking, ‘why not use the more established ones like Gmail?’ That is actually a great question, but the reality of it is that you want to build credibility, establish brand awareness, among other things. And although Gmail and other mailing services are pretty good in and of themselves, having your dedicated email service is so much better.

On top of that, having your own dedicated mailing service means that you have full control about the features and the name of the domain. Again, this is to help you build your audience and to help establish your credibility, among others.


Pros and Cons

The main advantage of getting your own mailing service is to help you build your credibility. Just like in business, your online credibility and reputation matters. This is especially true if you are selling stuff online as people would only spend their hard-earned money on a legitimate website. What if they receive an email from a sketchy email address, do you think people would even click on the message? I don’t think so.

Another advantage would be that you get to have granular control of your emails. You can add your own domain name, you can add some additional features, and you can even have your own signature imprinted on every message that you send.

Of course, with the pros come the cons. One of the disadvantages of email hosting is that you are going to run complex email servers. They involve software components that are too complex for the layman to handle. If anything, you will need to hire a dedicated web developer to help you in this regard.

Another thing that you need to know is that maintaining your own mailing service requires a lot of time. So much so that you may have to hire people just for this particular thing alone.