Social Media

6 Powerful Facebook Marketing Tips for Online Business Owners

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1. Utilize the Product Catalog of Facebook.

Facebook product catalog is a great marketing tool for dynamic targeting implementation. It also allows online business owners to connect existing catalogs from another platform. You sales would surely increase! It is a surefire way to establish a good online shopping experience.

2. Track your progress and success.

No matter what your approach is on Facebook marketing, you need to measure the results of all your efforts. Review Facebook Insights each week. Check your content performance, and then adjust your strategy, if necessary.

3. Optimize your Facebook page.

This is one of the most important tips you should follow. People always turn to Facebook to research on brands and local businesses. To make the most out of it, you should learn how to optimize your own Facebook page. If you think you need help for this, feel free to ask for the help of a social media management company in Malaysia (or wherever you are in the world).

4. Go Live on Facebook.

Facebook Live can give people a glimpse of your business’ behind the scenes. Using this feature wouldn’t require any script–just a general idea of what you want to achieve and cover. A live feed can be anything from a tutorial or product unboxing.

5. Post compelling visual content.

Using Facebook Live is great, but including more engaging, visual content is a lot better. After all, we humans are visual creatures. Beautiful images capture our attention in an instant. This is one of the requirements for a successful digital presence.

6. Utilize Custom Audiences for boosted posts and ads.

In Facebook, you don’t need to invest a big amount of money to run ads. All you need is an effective targeting strategy in order to get your Facebook posts at the feeds of the right people. The easiest way to achieve a much higher return on your ad spend? Use Custom Audiences.