Web Design

3 Psychology Principles to Improve Your User Experience

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Brilliant UX is a primary step to improving your website, and moving up in search results. How
do you begin? Keep in mind that Google loves websites that give users exactly what they want.
Below are 3 psychology principles which play a big role in determining your website’s usability.

1. The User’s Mental Model

A person’s mental model is established based on prior experiences with comparable websites and
software. This can help determine their behavior and actions.

2. The Principle of Least Effort

Our minds can process complex details, but most of the time we just prefer not to. The course of action is always determined by human nature, in which we always want things to be as simple as possible.

Bottomline is, users always want their tasks to go through simple processes. Whether they want a
simple news article or deep dive on a certain subject, they would want the information they need
in an instant. If they find it hard to complete the task in your web design, they would move to the
next website in the SERPs.

3. The Gestalt Law of Proximity

This principle tells us that our minds assume that topics are more related if white space exist
around them. If your page includes several elements which are near each other, and lots of white
spaces around, people would think that they are closely connected.

The Law of Proximity is regarded as a brilliant tool for web designers to build associations in
between items.